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Why are great non-profit websites needed?

Ronald McDonald House of Long Island

Andrade Global, New York website design firm, works with non-profit organizations to create marketing materials that can be used for effective promotion. Based on our experience with past non-profit clients, we understand that non-profit websites require a particular design expertise. Marketing strategies for non-profit websites differ from those of for-profit companies. Andrade Global designs marketing materials that powerfully bring a non-profit’s mission to life, generating a strong resonance with the community at large.


The role of good non-profit websites in an organization’s promotion

For a typical retail business, a cookie-cutter interface will suffice, but non-profit websites must be compelling. A person who visits your website should feel an overwhelming desire to contribute in some way.

One of the many challenges of operating a non-profit organization is sustaining funding and managing expenses. Traditional offline marketing techniques may prove costly without generating guaranteed results. A custom designed, strategically marketed non-profit website is a cost-effective way to promote your cause on a global platform. It is a win-win situation.

How can a website help in non-profit promotional activities?

A well promoted website will greatly increase the potential for new donors generated solely through web traffic. Online donations can have an enormous positive contribution to your organization’s capacity to achieve its goals. This is possible through the development of a website that strongly justifies your mission and cause. First and foremost, your non-profit website will clearly market your purpose, goals, current projects, accomplishments, and fundraising efforts, thereby promoting your continued commitment to making change.

Get more people to sign up for volunteering on non-profit websites via simple contact forms.

Volunteers are often the driving manpower behind achieving goals in non-profit organizations, while at the same time, relieving the non-profit organization of the expenses of hiring labor. A custom designed, well-marketed non-profit website will help the non-profit organization find and attract potential volunteers. Through a contact form, potential volunteers can connect with your organization in a matter of a few minutes.

Get people to donate effortlessly with by clicking on a "donate" button.

Donations are a necessary component of your non-profit organization’s funding. Through a well-marketed non-profit website, your cause will receive plentiful web traffic, thereby increasingly the likelihood of online donations. Your website will have a "DONATE" button, enabling donations to be made with a few simple clicks.

Display publications, newsletters, testimonials and updates.

Online publications, newsletters, and updates provide viewers with information about your non-profit organization’s current endeavors, informing viewers of recent events, and instilling your organization’s commitment to fulfilling its purpose. Testimonials provide personal insight into the ways that your organization has made a difference, strengthening credibility and motivating visitors to learn more about – and ultimately contribute to – your cause.

Share photos and videos.

A picture is worth 1,000 words. Featuring engaging photos and videos on your non-profit website will create an emotional resonance with visitors.

Call (212) 858-9444 to discuss non-profit websites!

We are providing you with a complimentary website analysis. The consultation will consist of a brief phone interview to learn about your organization, along with on-site and off-site suggestions for improvement of your website and search engine placement. The report will be emailed to you in PDF form. You will not be charged for this consultation, and we offer this as a way to demonstrate our expertise and gain your trust.

We hope that after seeing the gratuitous report, you will consider contracting us to develop your branding, website, and search engine optimization strategy.


Last Updated On March 15, 2013

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